Redefining Hair Care for the Modern Generation

A New Identity for Modern, Inclusive Hair

Client

Hair Co.

Funding

$2M

Industry

Beauty,

E-commerce,

Consumer

What I did

Brand Strategy,

Product Design,

UX/UI,

Motion

Elsewhere

Visit website

Problem

Traditional hair care brands have failed to represent the diversity of modern consumers, leading to a gap in the market for inclusive, contemporary hair care solutions.

Solution

Created a comprehensive brand identity and digital experience that celebrates hair diversity, making premium hair care accessible and inclusive for all hair types and textures.